Pupils from two classes in high school were part of a Nordic project examining how young people acted while they surf the Internet during the fall 2009.
They answered a big survey, sat during 15 minutes in front of a computer surfing the Internet and were interviewed afterwords. After a few days they were interviewed again but this time they were recording the conversation.
The result showed that during the 15 minutes they chose to take part of the commercial about ten procent of the time. But afterwards they didn´t recall taking any notice of the influence. A reaction that was commen was The commercial has no affect on me, but I am sure other young people are...
Read more about the result of the nordic survey in the press release. You can also take part on the method of the project and the overall background of the project.